Shop Rubs - 16 oz Jar

Carolina Dirt BBQ Rub Case (6 / 11 oz)

The perfect sugar-based rub for slow-cooked, unbeatable flavor. Now in new packaging and a larger jar size.

Case: 6 units / 11 oz

The perfect sugar-based rub for slow-cooked, unbeatable flavor. Now in new packaging and a larger jar size.

Case: 6 units / 11 oz

Get the Facts

No. 16

CAROLINA DIRT

Why No. 16? We're proud to have two Memphis in May championships under our belt, and each one has their own story. In 2016, our Carolina Dirt rub was it. Our winning pork shoulder received all the TLC our team had to give, but perhaps none more important than the healthy coat of Carolina Dirt a full 24 hours before a judge's fork was lifted. In the realm of barbeque tips, patience may be a virtue, but this stuff is practically magic.

Region

WESTERN NORTH CAROLINA

While our Carolina Dirt has its roots in Western North Carolina, this sweet smoky rub crosses regional lines and recipes with mouthwatering results. Learn more about where it all started on our Western NC region page.

Pairs well with

Not only is this concoction all you’ll need for slow-cooked ribs and pulled pork, but it’s the perfect seasoning for fries too.